When to Add an App Developer to Your Web Team
Mobile makes sense when your users live on their phones. A squad lets you add it without starting a second team.

Signs it is time
Customers ask for an app, field staff work away from a desk, or you need push notifications, offline use or device features the web cannot deliver well. If none of those apply, a fast responsive web app may be enough for now.
One backend, two front ends
The cheapest way to add mobile is to reuse the backend your web product already has. An app developer on the same squad works with the same APIs and data, so features stay consistent across platforms.
What an app developer owns
Building the app in Flutter or React Native, handling push notifications and offline behavior, preparing store releases and monitoring crashes and performance.
Sizing the role
Many teams start with the app developer at 40 to 60% while the web developer continues at their existing share. When the app becomes a primary channel, raise the percentage.
FAQ
Flutter or React Native?
Both ship to iOS and Android from one codebase. We choose based on your team skills, design needs and long-term plans.
Who handles app store releases?
The app developer prepares and manages releases, with you owning the developer accounts.
Add mobile to your roadmap
TreeHex helps businesses with custom software, AI services, and website development. Tell us what you need — we will recommend a clear next step.

